Sustainability is an overarching corporate goal of Maier Sports GmbH and the basis of our conscious action. Sustainability is part of our inner attitude, passion and conviction, and plays a fundamental role in all decisions we make as a company. During the decision-making process, we always take into account the possible effects on our environment, customers, partners and employees.
We see sustainability as a holistic and meaningful goal for a world worth living in. This requires a permanently high level of mindfulness and a sense of responsibility. We are aware that our decisions have long-term effects on the common wellbeing and on our liv-ing standards – especially with regard to future generations. This requires constant weigh-ing, questioning, and searching for the best solution at any given point from an ecological, economic, and social point of view.

Interview with Lisa-Marie Dozier
Who manages the corporate social responsibility (CSR) issue at Maier Sports GmbH?
Sustainibility for the Future - Mission Clean Function
We‘re committed to an environmentally friendly use of resources as part of our Mission Clean Function. The protection of water – the source of all life – is especially important. The environmental impact of every single business decision we make, of every new product we develop and the corresponding processes is assessed as a consequence of our Mission Clean Function. Our Mission Clean Function and efforts to be as sustainable as possible have already lead to a large number of concrete results and noticeable improvements. Functional clothing can only be perfect when it protects nature and the environment, and not just people who enjoy the outdoors.