LOOKING AHEAD TO AN ACTION-PACKED SPRING/SUMMER 2023!
Ready for our next move
Our brand relaunch is going from strength to strength. The first stage was the SS 2022 campaign, and we're thrilled with how well the new Maier Sports look is being received by trade customers and consumers. By pivoting to a younger brand positioning, we have communicated why we are the no. 1 outdoor pants brand in an impactful way.
The SS 2023 season will see the launch of our brand-new TOURING collection – a new line for intrepid adventurers. When the going gets tough, the tough get outdoor pants that can cope with getting off the beaten track on mountain hiking tours. The pants determine how free and mobile you feel while climbing, moving through tricky terrain or navigating steep mountain passes.
On this kind of terrain, mobility is king. Our TOURING pants are stretchy and are carefully designed for a perfect fit. What’s more, our jackets and pants boast smart technical features that are specially designed for the mountains – including wind and water protection. Discover touring gear that acts as tough as it looks.
We will also be updating our TREKKING line. The new generation of outdoor adventurers wants simple, uncomplicated gear that will enable them to get off the beaten track and discover nature. And it doesn’t get more back to basics than our ALL YOU NEED collection.
Trekking clothing that is minimal yet multifunctional, comfortable yet stylish. Comfort, fit and effective wind and water protection – for the ultimate outdoor experience. Whether you’re off on a multi-day family adventure, a spontaneous day-trip or a sportive tour through the countryside, you’ll find the perfect trekking outfit for the season.
Meanwhile, this year’s HIKING collection features updates and fresh designs for some of our classic outdoor garments – perfect for leisure adventurers and explorers. Being active outdoors, enjoying the moment or getting off the beaten track – hiking comes in many shapes and sizes. For the SS 2023 season, we’ve given some of our most popular hiking classics a makeover, as well as launching some new, back-to-basics looks.
Discover maximum freedom of movement on your hikes with perfectly fitting gear. Made from high-quality materials and boasting smart technical features, our hiking outfits are robust, water-resistant and breathable. Exactly the qualities you’ll need for your next hike. Discover truly unlimited outdoor experiences. And it has an even sharper focus on sustainability. Take our popular METOR functional jacket, for example, which has an outer fabric made from recycled polyester.
Circle for future - 100% Maier Sports cycles to again 100% Maier Sports
We are currently working hard to develop a 100% sustainable clothing concept called design2recycle–recycle2design (D2R–R2D).
The idea behind it is to enable our products to be recycled at the end of their lives and upcycled into high-value items. We will be adopting a fully circular model for our pants, jackets and t-shirts that will see old Maier Sports products reincarnated as new ones.
We are particularly proud of our LATIT pants:
Made from 88% recycled polyester, they are almost fully recyclable and are the benchmark product of our “design2recycle-recycle2design” programme. Based on this concept, we purposefully develop products that can be recycled as much as possible after use, so old garments can be transformed into brand new Maier Sports products. To make our separation, sorting and recycling processes even more effective, many of our products now come with integrated NFC tags that store all the information about their materials. Available in long, zip-off, slim fit, short, capri and with vario waistband.