Taking action today for a better tomorrow: our LOOP allows us to recycle clothing so that we can recover valuable fabric. We then give the materials a new lease of life as future Maier Sports clothing. How, you ask?

This is how our circular recycling system works

NFC
 

We equip every LOOP product with an NFC tag.


On this tiny chip, we save all the material information we need for future recycling. The NFC tag is scanned at key points in the LOOP process –separation, sorting and recycling – allowing us to instantly find out what’s stored on it. Using an NFC tag makes our recycling system more precise, more efficient and, ultimately, far superior. Of course, we don’t save any of your personal information – and we never will.

 

NFC
 

We equip every LOOP product with an NFC tag.


On this tiny chip, we save all the material information we need for future recycling. The NFC tag is scanned at key points in the LOOP process –separation, sorting and recycling – allowing us to instantly find out what’s stored on it. Using an NFC tag makes our recycling system more precise, more efficient and, ultimately, far superior. Of course, we don’t save any of your personal information – and we never will.

 

Outdoor adventures
 

You go out and have fun exploring the outdoors.


Whether that’s trekking weekends, mountain hiking tours in the Alps or round-the-world trips, we can’t wait to hear about your adventures. Naturally, our LOOP products offer all the incredible quality and functionality that you’ve come to expect from Maier Sports.

Outdoor adventures
 

You go out and have fun exploring the outdoors.


Whether that’s trekking weekends, mountain hiking tours in the Alps or round-the-world trips, we can’t wait to hear about your adventures. Naturally, our LOOP products offer all the incredible quality and functionality that you’ve come to expect from Maier Sports.

Recycling
 

After many action-packed years, we will recycle your LOOP product.


Even the best outdoor clothing can’t last forever. Simply return your LOOP product to us and we’ll scan the NFC tag, separating and sorting all the fabrics and other materials. We’ll eventually turn the extracted fibres into new yarn.

Recycling
 

After many action-packed years, we will recycle your LOOP product.


Even the best outdoor clothing can’t last forever. Simply return your LOOP product to us and we’ll scan the NFC tag, separating and sorting all the fabrics and other materials. We’ll eventually turn the extracted fibres into new yarn.

New clothing
 

We create new, sustainable pants, jackets and shirts from old materials.


Your clothes will live on in our future collections: the LOOP comes full circle and starts again.

New clothing
 

We create new, sustainable pants, jackets and shirts from old materials.


Your clothes will live on in our future collections: the LOOP comes full circle and starts again.

Highlights of the LOOP-Collection